Tuesday, 31 March 2009

You can make a marketing opportunity out of anything!

I randomly sold a CD to the man behind the post office counter today. He happened to notice that I was sending a letter to that most hallowed of institutions, the Musicians' Union, and asked about what sort of music I played and whether I had ever recorded any cds. Not one to pass up an opportunity, I of course told him all about 4 Girls 4 Harps and how great we were and sure enough he has asked me to bring one in for him the next time I'm posting letters!

Its amazing how my assumptions about how irrelevant the people one meets in one's daily life are have been turned upside down by this. I guess that is what PR and marketing are all about - making the most of every opportunity that comes along and showing a real interest in everyone no matter what job or part of the world they come from. Next stop Tescos and world domination.....

1 comment:

  1. I definitely second that! Also, everyone loves music and it's the personal touch that gets people interested if it's not normally their thing. Dunno about World domination but it's great to share new music with people who wouldn't normally stop to listen :)