Thursday, 2 April 2009

Press Releases

I have spent the morning sending out press releases about the group's new CD and forthcoming showcase next week on 8 April. It is amazing how much time self promotion can take up - forget memorizing the music for next week, one can expect to spend the whole day sending out info about the group and then following it up with photos and nagging phone calls to try and get some editor to like you!

Today's musicians have to be multi talented in order to succeed: they have to be able to network, write biographies and programme notes, look great in publicity photos, be under the age of 35 (ideally a child prodigy), be PR and marketing whizzes, and come up with innovative projects that do something that no one else has done before. All of this whilst fitting in 8 hours practise each day!


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